Aura Health
Self-initiated / Illustration / Brand Identity / Women's Health / Editorial
Aura Health is a fictional brand I created as a vehicle for a personal illustration project. The starting point was a set of downloadable illustration assets I developed at TRAFIK. Rather than present them as standalone files, I wanted to show them in context: as a coherent visual language built around a purpose.
The brand concept is simple. Aura Health is an education-led women's health platform whose mission is to help women understand their own bodies, through design and illustration that treats difficult subjects with honesty and care rather than clinical distance.
The illustrations
The core of the project is a series of hand-drawn figurative illustrations, each one corresponding to a specific women's health condition: infertility, preeclampsia, breast cancer, mental health, endometriosis, menopause, osteoporosis, and PCOS.
The style draws on classical figure references and antiquity, using organic, fluid forms and a deliberately limited two-tone palette of deep blue and off-white.
What I wanted to avoid was the visual language that women's health content typically defaults to: either overly clinical diagrams or soft, pastel wellness aesthetics that flatten the reality of what these conditions actually involve. The illustrations are figurative and emotive. They find a specific visual metaphor for each subject rather than illustrating it literally.
