HarmonyCA

CONTEXT
Allergan Aesthetics, a global leader in cosmetic treatments, launched HArmonyCa as a breakthrough injectable that provides both immediate and long-term benefits in dermal fillers.

CHALLENGE
The challenge was to develop a brand identity that highlighted HArmonyCa’s dual-action benefits while positioning it as a premium, innovative treatment. Targeting aesthetic professionals and patients, the design needed to convey a sense of innovation, efficacy, and trust.

SOLUTION
At DDB, we created a visual system that represents the synergy between its core ingredients, Hyaluronic Acid and Calcium Hydroxyapatite, using solid and dotted lines to symbolize their volumizing and biostimulating effects. The clean, modern design aligns with the brand’s premium feel and forward-thinking approach, effectively setting HArmonyCa apart in the market.