Bronco Buck Brew Co.
Art direction, Branding, Illustration, Identity
CONTEXT
For Bronco Buck Brew Co., I developed a bold and rugged logo suite inspired by the untamed spirit of the Wild West. The concept draws on iconic cowboy imagery, desert landscapes, and vintage typography to create a visual identity that embodies the essence of frontier brewing. Every design element reflects the brand's roots in tradition and the adventurous spirit of the American desert.
CHALLENGE
The challenge was to design a brand that captures the grit and charm of the Wild West while feeling modern and approachable to today’s craft beer audience. Balancing the rugged, earthy aesthetic with a clean and professional execution was key to ensuring the brand appeals to both casual drinkers and craft beer enthusiasts.
SOLUTION
By incorporating a dynamic logo featuring a bucking bronco, sunburst accents, and vintage-inspired typography, the brand identity evokes the spirit of the Old West while maintaining a contemporary edge. Bold color palettes and refined layouts bring versatility to the logo suite, ensuring it translates seamlessly across packaging, merchandise, and digital platforms. The result is a striking, cohesive identity that positions Bronco Buck Brew Co. as a beer brand with personality, heritage, and bold flavor.
