Motion Source
Branding, Identity
CONTEXT
Motion Source is a software solutions company specialising in B2B and B2C enterprise solutions. Known for its efficiency and top engineering talent, the company thrives on solving complex problems for its clients. The brand embodies professionalism, innovation, and technical excellence, aiming to establish a strong, recognisable presence in the software solutions industry.
CHALLENGE
The challenge was to create a visual identity that captures Motion Source's core values—efficiency, reliability, and technical expertise—while ensuring the brand remains modern and innovative. The design needed to appeal to enterprises and business leaders, working seamlessly across digital and print platforms, and standing out in the competitive software solutions landscape.
SOLUTION
The branding system reflects Motion Source’s values through a clean, geometric logo symbolising connection and innovation. A tech-inspired colour palette, paired with modern, professional typography, ensures versatility and impact across platforms. Comprehensive guidelines maintain consistency, reinforcing the brand’s forward-thinking identity in digital and print applications.
