Woburn Safari

Branding, Illustration, Identity

CONTEXT
For the Woburn Safari rebrand, I focused on creating a bold, dynamic visual identity that reflects the spirit of adventure and wildlife conservation. The new design embraces vibrant colours and playful illustrations of iconic safari animals, making it engaging for both families and wildlife enthusiasts. 

CHALLENGE
The challenge was to design an identity that appealed to families while reinforcing Woburn’s conservation message. The playful illustrations attracted younger audiences, while the clean typography and vibrant colours communicated the brand's dedication to wildlife preservation.

SOLUTION
By modernising the logo and incorporating a fresh typographic style, the brand now captures the excitement of the safari experience while reinforcing Woburn’s commitment to preserving nature and wildlife. The rebrand enhances the visitor journey, ensuring Woburn Safari stands out as a top destination for unforgettable adventures.