Impasto

CONTEXT
Impasto is a Roman street-food dining experience. They wanted something to make them stand out from the countless pizza restaurants out there, bringing a unique flavour to the scene, both literally and figuratively.

CHALLENGE
The challenge was to create a modern identity that still honoured the rich Roman tradition of pizza-making. I used earthy tones and classical typography, along with the illustration in the logo as a reference to the Roman goddess of harvest, Ceres, to reflect the heritage, combined with sleek, modern elements to appeal to contemporary audiences.

SOLUTION
Bringing the essence of Rome to life isn’t just about the food—it’s about creating an entire atmosphere that captures the spirit of the Eternal City. For Impasto, I’ve crafted a brand that’s both steeped in tradition and full of modern energy. I wanted the branding to feel like every slice of pizza—carefully crafted, rooted in history, and enjoyed in the present moment.